CASE STUDY · SPORTS & ATHLETES

Big Man's Camp: The Trenches Finally Got Their Highlight Reel.

Client
Coach Johnson, Big Man's Camp
Event
Annual football linemen camp
Services
Video production, testimonials, photography, social content
A lineman working through a drill at Big Man's Camp
The Problem

Great Camp. No Footage Worth Using.

Coach Johnson runs Big Man's Camp every year for offensive and defensive linemen. He needed video that could sell the next camp, and he could never find a videographer who actually delivered.

There is a bigger problem underneath that one. Big man camps don't get highlight love. Everyone points the camera at the ball, so the footwork, the hand placement, and the hardest work of the day go unseen. Without good footage, the camp has nothing to show the parents and players deciding where to spend next summer.

What I Did

One Day on the Field. A Year of Content.

01

Full Camp Coverage

I filmed and photographed the drills, the coaching, and the moments between reps, pointing the camera at the linemen instead of the ball.

02

8 to 10 Packaged Videos

Finished, ready-to-post videos built for his website and social media, made to promote next year's camp and the camps in between.

03

Testimonials With a Super Bowl Champion

On-camera testimonials with camp staff and Super Bowl champion Leonard Marshall. Nothing sells a camp to a parent like a champion vouching for it.

04

A Social Carousel Series

A five-part carousel that turned the day into lessons about seeing what everyone else misses.

By the Numbers
8 to 10
Packaged promo videos delivered
1
Super Bowl champion on camera
5
Carousel posts in the social series
1
Day on the field to build a year of content
The Carousel Series

Turning a Camp Into a Lesson.

Five slides built from the day. Each one stands on its own, and together they make the case for why the trenches deserve the camera.

Carousel slide 1 of the Big Man's Camp series
Carousel slide 2 of the Big Man's Camp series
Carousel slide 3 of the Big Man's Camp series
Carousel slide 4 of the Big Man's Camp series
Carousel slide 5 of the Big Man's Camp series
From the Field

The Shots Nobody Else Was Getting.

The Takeaway

Every Camp, Team, and League Has a Story Nobody Is Filming.

If your program does great work and has nothing to show for it, let's fix that before your next season.

Worked With Me? Tell the World.

Google reviews are how local businesses find people they can trust. If I helped you tell your story, a quick review helps me help the next business owner.